Ad-Tech Revenue Dashboard

// MAY 2026 · VS APR 2026 · ATTRIBUTION: POSITION-BASED, 30-DAY WINDOW

// IMPRESSIONS

1,284,902+8.2%

41.4k daily average

// CLICKS

23,761+11.4%

CTR 1.85%

// CONVERSIONS

1,118−2.1%

CVR 4.71%

// REVENUE

$6,938+14.6%

RPM $5.40 · up from $4.86

Revenue vs. impressions — daily

REVENUE ($) IMPRESSIONS (K)

Yield// RPM / ECPM

$5.40 +11.1%

// TOP CHANNELS BY REVENUE

Display network

$2,610

Native placements

$1,742

Video pre-roll

$1,256

Newsletter sponsor

$812

Affiliate links

$518

Channel attribution // CLICK A COLUMN TO SORT

Channel	Impressions	Clicks	Conversions	Revenue ▼	RPM

// INSIGHT

Native placement RPM rose 22% after the May 9 above-the-fold move — the single largest driver of this month's revenue gain.[REF: NATIVE · MAY 09–31]
Video pre-roll impressions grew 31% but conversions fell 9% — completion-rate data suggests creative fatigue; rotation recommended for June.[REF: VIDEO · CVR]
Newsletter sponsorship holds the highest RPM ($12.69) with the smallest volume — inventory could absorb one additional monthly send.[REF: NEWSLETTER · YIELD]