Attribution Drift: Why Impression-Based Revenue Models Decay After 90 Days
A 14-week observational study across 22 SMB publishers quantifying RPM decay and the placement changes that reverse it.
From enterprise cyber defense and flight-software assurance to your first thousand tracked impressions — we engineer the solution and prove what it earned you.
A working sample of the utilities we build into client engagements. Everything runs in your browser — nothing is sent to a server.
Every engagement follows the same engineering rigor: assess against evidence, build to specification, measure in production.
Threat assessment, NIST/ISO alignment, incident response, and managed detection for enterprises and growing businesses.
Flight and ground software engineering, verification support for DO-178C programs, and systems integration.
Model development, MLOps, and responsible-AI review — deployed with monitoring, not handed over as slides.
BIM workflows, digital twins, and infrastructure data platforms that survey crews and city planners actually use.
Impression-to-revenue tracking, yield optimization, and attribution reporting your finance team can audit.
Engine and pipeline consulting, live-ops telemetry, and economy design for studios shipping on a deadline.
We baseline your systems, traffic, or threat surface with instrumentation — so the plan starts from measured fact, not assumption.
Senior practitioners design and build with documented decisions, review gates, and handover material your team can maintain.
Every engagement ships with a dashboard or report tying the work to an outcome: risk reduced, hours saved, revenue earned.
A 14-week observational study across 22 SMB publishers quantifying RPM decay and the placement changes that reverse it.
A method for prioritizing log sources when ingest budgets cap visibility, with coverage benchmarks from three deployments.
"They rebuilt our site, set up the tracking, and now I open one dashboard and see exactly what last month's visitors were worth. $2.10 per thousand views became $5.40 in four months."
— Marisol R., owner, front-range outdoor gear retailer
Run a full IR cycle — detection to post-mortem — with the tooling a five-person team can realistically maintain.
From notebook to monitored service: packaging, deployment, drift detection, and the checklist we use on client systems.
For business owners: what RPM, CTR, and attribution windows mean — and which numbers should change your decisions.